/* Content Growth Playbook: shared structure. Every color and face is a token; theme-*.css sets them. */
:root{
  --bg:#FCFCFA; --ink:#101010; --muted:#62625C; --line:#E4E2DC;
  --paper:#FFFFFF; --paper-ink:#101010;
  --dark:#0C0C0E; --dark-2:#17171B; --dark-ink:#ECECE8; --dark-muted:#9A9A94; --dark-line:#2A2A2F;
  --accent:#F0431F; --accent-ink:#FFFFFF; --accent-2:#FF8A6B;
  --band:#C0300E; --band-ink:#FFFFFF; --band-muted:#FFE1D8;
  --f-display:"Manrope",system-ui,sans-serif; --f-body:"Instrument Sans",system-ui,sans-serif; --f-mono:"JetBrains Mono",ui-monospace,monospace;
  --d-weight:800; --d-style:normal; --d-case:none; --d-track:-.02em; --d-lead:1;
  --radius:14px; --maxw:1180px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--bg);color:var(--ink);font-family:var(--f-body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img,video{display:block;max-width:100%}
a{color:inherit}
.wrap{max-width:var(--maxw);margin:0 auto;padding-inline:20px}
.display{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);line-height:var(--d-lead);text-wrap:balance}
.display em{font-style:var(--em-style,italic);color:var(--em-color,var(--accent))}
.eyebrow{font-family:var(--f-mono);font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);font-weight:600}
section{padding-block:clamp(64px,9vw,120px)}
.head{max-width:62ch;margin-bottom:44px}
.head .display{font-size:clamp(2rem,4.8vw,3.4rem);margin-top:12px}
.lede{margin-top:16px;font-size:1.1rem;color:var(--muted)}
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--accent);color:var(--accent-ink);font-family:var(--f-display);font-weight:800;text-decoration:none;padding:15px 26px;border-radius:var(--btn-radius,100px);font-size:1rem;letter-spacing:var(--btn-track,0);text-transform:var(--btn-case,none);transition:transform .15s}
.btn:hover{transform:translateY(-2px)}
.btn:focus-visible,a:focus-visible{outline:3px solid var(--accent-2);outline-offset:3px}
.btn.ghost{background:transparent;color:#fff;box-shadow:inset 0 0 0 2px rgba(255,255,255,.55)}
.bk{color:var(--accent);border-bottom:1.5px dashed currentColor;padding:0 2px;white-space:nowrap}

/* hero */
.hero{position:relative;overflow:hidden;background:var(--dark);color:#fff;isolation:isolate}
.hero-vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:-2}
.hero-shade{position:absolute;inset:0;z-index:-1;background:var(--hero-shade,linear-gradient(180deg,rgba(0,0,0,.55),rgba(0,0,0,.35) 40%,rgba(0,0,0,.85)))}
.hero-in{display:flex;flex-direction:column;gap:clamp(40px,7vw,90px);padding-block:20px clamp(40px,6vw,64px)}
.topbar{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.brand{display:flex;align-items:center;gap:10px;font-family:var(--f-display);font-weight:800;font-size:1rem;letter-spacing:var(--d-track)}
.mark{width:18px;height:18px;background:var(--accent);border-radius:var(--mark-radius,5px)}
.pill{font-family:var(--f-mono);font-size:.68rem;letter-spacing:.14em;text-transform:uppercase;border:1px solid rgba(255,255,255,.4);border-radius:100px;padding:6px 12px}
.hero-copy{max-width:880px}
.hero .eyebrow{color:var(--hero-eyebrow,var(--accent-2))}
.hero h1{font-size:clamp(2.8rem,8.6vw,6.8rem);margin-top:16px}
.hero .sub{margin-top:22px;font-size:clamp(1.05rem,1.6vw,1.28rem);max-width:56ch;color:rgba(255,255,255,.86)}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}
.stats{list-style:none;display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid rgba(255,255,255,.28)}
.stats li{padding:16px 16px 0 0;display:flex;flex-direction:column;gap:2px}
.stats b{font-family:var(--f-display);font-weight:800;font-size:clamp(1.6rem,3.4vw,2.4rem);line-height:1;font-variant-numeric:tabular-nums}
.stats span{font-family:var(--f-mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.7)}
@media(max-width:640px){.stats{grid-template-columns:1fr 1fr;row-gap:8px}}

/* thesis */
.thesis{background:var(--band);color:var(--band-ink)}
.thesis .eyebrow{color:var(--band-muted)}
.thesis-in{display:grid;grid-template-columns:1.2fr 1fr;gap:40px 60px;align-items:end}
.thesis .eyebrow{grid-column:1/-1}
.thesis h2{font-size:clamp(2.2rem,5.4vw,4rem)}
.thesis h2 em{color:var(--band-em,inherit)}
.thesis-body{display:flex;flex-direction:column;gap:14px;font-size:1.08rem;color:var(--band-muted)}
.pstat{margin-top:8px;border:1px solid currentColor;border-radius:var(--radius);padding:16px 18px;color:var(--band-ink)}
.pstat b{display:block;font-family:var(--f-display);font-weight:800;font-size:1.4rem}
.pstat span{font-size:.85rem;opacity:.85}
@media(max-width:820px){.thesis-in{grid-template-columns:1fr}}

/* levers */
.levers{padding-block:0;border-bottom:1px solid var(--line)}
.levers-in{display:grid;grid-template-columns:repeat(3,1fr)}
.lever{padding:34px 28px 34px 0;display:flex;flex-direction:column;gap:6px}
.lever+.lever{padding-left:28px;border-left:1px solid var(--line)}
.ln{font-family:var(--f-mono);font-weight:600;color:var(--accent);font-size:.85rem}
.lever h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);font-size:1.6rem;letter-spacing:var(--d-track)}
.lever p{color:var(--muted);font-size:.96rem}
@media(max-width:760px){.levers-in{grid-template-columns:1fr}.lever+.lever{border-left:0;border-top:1px solid var(--line);padding-left:0}}

/* builders */
.builders{background:var(--dark);color:var(--dark-ink)}
.builders .lede,.builders .note{color:var(--dark-muted)}
.note{margin-top:18px;font-size:.95rem;border-left:3px solid var(--accent);padding-left:14px;color:var(--muted)}
.note b{color:var(--dark-ink)}
.builder{display:grid;grid-template-columns:300px 1fr;gap:36px;padding-block:36px;border-top:1px solid var(--dark-line)}
.builder.noclip{grid-template-columns:minmax(0,640px)}
.b-num{font-family:var(--f-mono);color:var(--b);filter:brightness(1.6) saturate(1.2);font-weight:600}
.b-info h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:2rem;margin-top:6px;color:#fff}
.b-role{font-family:var(--f-mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent-2);margin:4px 0 10px}
.b-info p{color:var(--dark-muted);font-size:.96rem}
.b-builds{display:inline-block;margin-top:16px;font-family:var(--f-mono);font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;padding:6px 12px;border-radius:100px;background:var(--b);color:#fff}
.strip{display:flex;gap:14px;flex-wrap:wrap;min-width:0}
.tile{position:relative;width:180px;aspect-ratio:9/16;max-width:100%;border-radius:var(--tile-radius,12px);overflow:hidden;background:var(--dark-2);border:1px solid var(--dark-line)}
.tile video{width:100%;height:100%;object-fit:cover}
.tile figcaption{position:absolute;left:8px;top:8px;font-family:var(--f-mono);font-size:.56rem;letter-spacing:.1em;text-transform:uppercase;color:#fff;background:rgba(0,0,0,.5);padding:3px 8px;border-radius:100px}
@media(max-width:900px){.builder{grid-template-columns:1fr;gap:18px}.strip{flex-wrap:nowrap;overflow-x:auto;padding-bottom:6px}.tile{flex:0 0 auto;width:150px}}

/* hooks */
.hook-list{display:flex;flex-direction:column}
.hook{display:grid;grid-template-columns:64px 1fr;gap:20px;padding-block:24px;border-top:1px solid var(--line)}
.hook:first-child{border-top:2px solid var(--ink)}
.h-num{font-family:var(--f-display);font-weight:var(--d-weight);font-size:3rem;line-height:.9;color:var(--accent)}
.hook h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:1.45rem}
.h-r{font-family:var(--f-mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);margin:4px 0 8px}
.hook p{color:var(--muted)}
.says{list-style:none;display:flex;flex-wrap:wrap;gap:10px;margin-top:14px}
.says li{background:var(--paper);color:var(--paper-ink);border:1px solid var(--line);border-radius:10px;padding:9px 14px;font-size:.93rem}
.says li::before{content:"\201C";color:var(--accent);font-weight:800;margin-right:2px}

/* mix */
.mix{background:var(--paper);color:var(--paper-ink);border-block:1px solid var(--line)}
.mixbar{display:flex;min-height:84px;border-radius:var(--radius);overflow:hidden}
.seg{background:var(--b);color:#fff;display:flex;flex-direction:column;justify-content:space-between;padding:10px 12px;min-width:0}
.seg span{font-family:var(--f-mono);font-size:.64rem;letter-spacing:.08em;text-transform:uppercase;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.seg b{font-family:var(--f-display);font-size:1.6rem;line-height:1}
.notes{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:28px}
.note-card{border:1px solid var(--line);border-radius:var(--radius);padding:24px;background:var(--bg)}
.note-card .k{font-family:var(--f-mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.note-card h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);font-size:1.4rem;margin:6px 0 8px}
.note-card p{color:var(--muted);font-size:.95rem}
@media(max-width:720px){.notes{grid-template-columns:1fr}.seg span{display:none}}

/* calendar: default rows; themes restyle */
.week{margin-top:34px}
.w-head{font-family:var(--f-mono);font-size:.78rem;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:12px}
.w-head span{color:var(--accent);margin-left:6px}
.posts{display:flex;flex-direction:column;border:1px solid var(--line);border-radius:var(--radius);overflow:hidden;background:var(--paper)}
.post{display:grid;grid-template-columns:70px 52px 130px minmax(0,1fr) 200px;gap:16px;align-items:center;padding:16px 18px;border-top:1px solid var(--line);color:var(--paper-ink)}
.post:first-child{border-top:0}
.p-num{font-family:var(--f-display);font-weight:800;font-size:1.6rem;line-height:1;display:flex;flex-direction:column;font-variant-numeric:tabular-nums}
.p-num small{font-family:var(--f-mono);font-size:.56rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:600}
.p-day{font-family:var(--f-mono);font-size:.78rem;text-transform:uppercase;color:var(--muted)}
.btag{justify-self:start;font-family:var(--f-mono);font-size:.62rem;letter-spacing:.08em;text-transform:uppercase;color:#fff;background:var(--b);padding:5px 10px;border-radius:100px;white-space:nowrap}
.p-idea{font-size:.98rem;line-height:1.4}
.p-hook{font-size:.85rem;color:var(--muted);font-style:italic;margin-top:3px}
.p-link{font-family:var(--f-mono);font-size:.72rem;font-weight:600;color:var(--accent);text-decoration:none;justify-self:end;text-align:right}
.p-link:hover{text-decoration:underline}
@media(max-width:900px){.post{grid-template-columns:56px 1fr;grid-template-areas:"n tag" "n body" "n link";row-gap:8px}.p-num{grid-area:n}.p-day{display:none}.btag{grid-area:tag}.p-body{grid-area:body}.p-link{grid-area:link;justify-self:start;text-align:left}}

/* guides */
.guides{background:var(--paper);color:var(--paper-ink);border-top:1px solid var(--line)}
.guide-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,320px),1fr));gap:18px}
.guide{background:var(--bg);border:1px solid var(--line);border-radius:var(--radius);padding:24px;scroll-margin-top:24px}
.guide:target{outline:3px solid var(--accent);outline-offset:2px}
.guide header{display:flex;flex-direction:column;align-items:flex-start;gap:6px;padding-bottom:12px;border-bottom:1px solid var(--line)}
.guide h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:1.3rem;line-height:1.1}
.g-len{font-family:var(--f-mono);font-size:.74rem;font-weight:600}
.g-len small{display:block;font-size:.58rem;letter-spacing:.12em;text-transform:uppercase;color:var(--muted);font-weight:600}
.g-lab{font-family:var(--f-mono);font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin:14px 0 6px;font-weight:600}
.guide ul{padding-left:18px;font-size:.92rem;display:flex;flex-direction:column;gap:4px}
.guide p{font-size:.92rem;color:var(--muted)}
.g-tip{margin-top:14px;padding:11px 13px;border-radius:10px;background:var(--paper);color:var(--paper-ink)!important}

/* swipe */
.swipe{background:var(--dark);color:var(--dark-ink)}
.swipe .lede{color:var(--dark-muted)}
.swipe-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,330px),1fr));gap:30px}
.swipe-group h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);font-size:1.2rem;color:#fff}
.swipe-group .h-r{color:var(--accent-2)}
.swipe-group ul{list-style:none;display:flex;flex-direction:column;gap:9px}
.swipe-group li{background:var(--dark-2);border:1px solid var(--dark-line);border-radius:10px;padding:11px 14px;font-size:.93rem}
.swipe .bk{color:var(--accent-2)}

/* ideas */
.idea-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
.idea-col{background:var(--paper);color:var(--paper-ink);border:1px solid var(--line);border-top:5px solid var(--b);border-radius:var(--radius);padding:18px}
.idea-col h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);font-size:1.1rem;margin-bottom:12px}
.idea-col ol{list-style:none;counter-reset:i;display:flex;flex-direction:column;gap:9px}
.idea-col li{counter-increment:i;padding-left:24px;position:relative;font-size:.86rem;line-height:1.35;color:var(--muted)}
.idea-col li::before{content:counter(i);position:absolute;left:0;font-family:var(--f-mono);font-weight:600;font-size:.74rem;color:var(--b)}
@media(max-width:1000px){.idea-grid{grid-template-columns:1fr 1fr}}
@media(max-width:560px){.idea-grid{grid-template-columns:1fr}}

/* checks */
.checks{border-top:1px solid var(--line)}
.check-list{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:12px}
.check-list li{display:grid;grid-template-columns:34px 1fr;gap:14px;background:var(--paper);color:var(--paper-ink);border:1px solid var(--line);border-radius:var(--radius);padding:16px}
.c-n{width:30px;height:30px;border-radius:var(--cn-radius,8px);background:var(--accent);color:var(--accent-ink);display:grid;place-items:center;font-family:var(--f-mono);font-weight:700;font-size:.85rem}
.check-list b{font-family:var(--f-display);font-weight:800;display:block}
.check-list p{font-size:.9rem;color:var(--muted)}
@media(max-width:720px){.check-list{grid-template-columns:1fr}}

/* convo */
.convo{background:var(--dark);color:var(--dark-ink)}
.convo-list{list-style:none;display:grid;grid-template-columns:repeat(5,1fr);gap:12px}
.convo-list li{background:var(--dark-2);border:1px solid var(--dark-line);border-radius:var(--radius);padding:18px}
.convo-list b{font-family:var(--f-display);font-weight:800;display:block;color:#fff;margin-bottom:6px;line-height:1.2}
.convo-list p{font-size:.85rem;color:var(--dark-muted)}
.k-lab{margin-top:40px;font-family:var(--f-mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;color:var(--accent-2)}
.starters{list-style:none;display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-top:14px}
.starters li{background:var(--dark-2);border:1px solid var(--dark-line);border-radius:10px;padding:11px 14px;font-size:.93rem}
.convo .bk{color:var(--accent-2)}
@media(max-width:1000px){.convo-list{grid-template-columns:1fr 1fr}}
@media(max-width:620px){.convo-list,.starters{grid-template-columns:1fr}}

/* tiers */
.tiers .head{margin-inline:auto;text-align:center}
.tier-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.tier{background:var(--paper);color:var(--paper-ink);border:1px solid var(--line);border-radius:var(--radius);padding:26px;display:flex;flex-direction:column;gap:12px}
.tier.hot{box-shadow:0 0 0 2px var(--accent)}
.t-n{font-family:var(--f-mono);font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);font-weight:600}
.tier h3{display:flex;flex-direction:column;gap:8px}
.t-name{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);font-size:1.45rem;line-height:1.1}
.t-dots{display:none}
.t-price{font-family:var(--f-display);font-weight:800;font-size:2.3rem;line-height:1;font-variant-numeric:tabular-nums}
.t-price small{font-size:.9rem;color:var(--muted)}
.t-term{font-size:.8rem;font-weight:600;background:var(--bg);border:1px solid var(--line);border-radius:8px;padding:7px 10px}
.tier ul{list-style:none;display:flex;flex-direction:column;gap:7px;font-size:.92rem;color:var(--muted)}
.tier li::before{content:"+";color:var(--accent);font-weight:800;margin-right:8px}
.addon{text-align:center;margin-top:24px;color:var(--muted)}
.addon b{color:var(--ink)}
.final{text-align:center;margin-top:28px}
.meta{margin-top:16px;font-size:.85rem;color:var(--muted)}
@media(max-width:900px){.tier-grid{grid-template-columns:1fr}}
.foot{border-top:1px solid var(--line);padding-block:30px 50px;font-size:.8rem;color:var(--muted)}
.foot .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.btn{transition:none}}

/* clients we've worked with: wordmarks set in the theme's display face */
.clients{padding-block:26px;background:var(--clients-bg,var(--dark));color:var(--clients-ink,var(--dark-ink));border-bottom:1px solid var(--dark-line)}
.clients-in{display:flex;align-items:center;gap:14px 34px;flex-wrap:wrap}
.clients .eyebrow{color:var(--accent-2);flex:0 0 auto}
.clients ul{list-style:none;display:flex;flex-wrap:wrap;align-items:center;gap:10px 0;min-width:0}
.clients li{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:clamp(1.15rem,2.4vw,1.7rem);line-height:1.1;white-space:nowrap}
.clients li+li::before{content:var(--clients-sep,"/");margin:0 18px;color:var(--accent);font-weight:400;font-style:normal}
@media(max-width:640px){.clients li{white-space:normal}}
.clients ul.logos{gap:16px 44px}
.clients ul.logos li+li::before{content:none}
.clients li.logo img{height:clamp(40px,5vw,58px);width:auto;max-width:100%}
.clients li.logo img[src*="/bps."]{filter:brightness(2.2) saturate(1.1)}

/* ===== v3: interactive layer ===== */
/* sticky glass nav */
.snav{position:fixed;top:0;left:0;right:0;z-index:50;padding-top:env(safe-area-inset-top,0px);transform:translateY(-110%);transition:transform .35s cubic-bezier(.2,.8,.2,1);background:color-mix(in srgb,var(--dark) 72%,transparent);backdrop-filter:blur(14px) saturate(1.4);-webkit-backdrop-filter:blur(14px) saturate(1.4);color:#fff;border-bottom:1px solid rgba(255,255,255,.08)}
.snav.on{transform:none}
.snav-in{display:flex;align-items:center;gap:20px;height:58px}
.snav .brand{text-decoration:none;font-size:.95rem}
.snav-links{display:flex;gap:22px;margin-left:auto;font-family:var(--f-mono);font-size:.7rem;letter-spacing:.1em;text-transform:uppercase}
.snav-links a{text-decoration:none;opacity:.75}.snav-links a:hover{opacity:1}
.btn.sm{padding:9px 16px;font-size:.8rem}
.snav-prog{position:absolute;left:0;bottom:-1px;height:2px;width:100%;background:var(--accent);transform-origin:0 50%;transform:scaleX(0)}
@media(max-width:820px){.snav-links{display:none}.snav .btn.sm{margin-left:auto}}
/* switcher */
.switch{display:inline-flex;flex-wrap:wrap;align-items:center;gap:6px;padding:6px;border-radius:var(--sw-radius,100px);background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.22);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);margin-top:28px;max-width:100%}
.sw-l{font-family:var(--f-mono);font-size:.64rem;letter-spacing:.12em;text-transform:uppercase;padding:0 8px 0 10px;opacity:.8}
.sw-b{appearance:none;border:0;cursor:pointer;font:600 .86rem/1 var(--f-body);color:inherit;background:transparent;padding:10px 15px;border-radius:var(--sw-radius,100px);transition:background .2s,color .2s}
.sw-b:hover{background:rgba(255,255,255,.12)}
.sw-b[aria-pressed="true"]{background:var(--accent);color:var(--accent-ink)}
.sw-b:focus-visible{outline:2px solid var(--accent-2);outline-offset:2px}
.switch-cal{margin-top:0;background:var(--paper);border-color:var(--line);color:var(--paper-ink)}
.switch-cal .sw-b:hover{background:color-mix(in srgb,var(--accent) 12%,transparent)}
/* examples */
.ex-tag{display:inline-block;font-family:var(--f-mono);font-size:.58rem;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);border:1px dashed currentColor;border-radius:4px;padding:2px 7px;margin-bottom:6px}
.says li .ex-tag{display:block;width:max-content;max-width:100%;margin-bottom:4px;border:0;padding:0;opacity:.8}
.says li[data-t]::before{content:none}
/* calendar tools */
.cal-tools{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px;position:sticky;top:calc(64px + env(safe-area-inset-top,0px));z-index:5;padding:10px 0;background:linear-gradient(var(--bg) 70%,transparent)}
.progress{display:flex;align-items:center;gap:12px;font-family:var(--f-mono);font-size:.72rem;letter-spacing:.06em;text-transform:uppercase;color:var(--muted)}
.pg-bar{width:160px;height:6px;border-radius:6px;background:var(--line);overflow:hidden}
.pg-bar i{display:block;height:100%;width:0;background:var(--accent);transition:width .4s cubic-bezier(.2,.8,.2,1)}
.pg-n{color:var(--ink)}
.w-bar{display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap}
.copy-week{appearance:none;cursor:pointer;font-family:var(--f-mono);font-size:.68rem;letter-spacing:.08em;text-transform:uppercase;font-weight:600;color:var(--accent);background:transparent;border:1px solid currentColor;border-radius:100px;padding:7px 12px;transition:background .2s,color .2s}
.copy-week:hover{background:var(--accent);color:var(--accent-ink)}
.post{grid-template-columns:70px 52px 130px minmax(0,1fr) 190px}
.p-act{display:flex;flex-direction:column;align-items:flex-end;gap:10px}
.done{display:inline-flex;align-items:center;gap:7px;cursor:pointer;font-family:var(--f-mono);font-size:.66rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);user-select:none}
.done input{appearance:none;width:18px;height:18px;border:1.5px solid var(--muted);border-radius:5px;display:grid;place-items:center;cursor:pointer;margin:0;transition:all .2s}
.done input:checked{background:var(--accent);border-color:var(--accent)}
.done input:checked::after{content:"";width:5px;height:9px;border:solid var(--accent-ink);border-width:0 2px 2px 0;transform:rotate(45deg) translate(-1px,-1px)}
.done input:focus-visible{outline:2px solid var(--accent);outline-offset:2px}
.post.is-done .p-idea{text-decoration:line-through;text-decoration-color:var(--accent);opacity:.6}
.post{transition:background .2s}
@media(max-width:900px){.post{grid-template-areas:"n tag" "n body" "n act"}.p-bodies{grid-area:body}.p-act{grid-area:act;flex-direction:row;justify-content:space-between;align-items:center}.pg-bar{width:100px}}
/* drawer */
.drawer{margin:0 0 0 auto;height:100%;max-height:100%;width:min(480px,100%);max-width:100%;border:0;padding:0;background:var(--bg);color:var(--ink);box-shadow:-30px 0 60px rgba(0,0,0,.35)}
.drawer[open]{animation:dIn .38s cubic-bezier(.2,.8,.2,1)}
.drawer::backdrop{background:rgba(0,0,0,.45);backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px)}
@keyframes dIn{from{transform:translateX(40px);opacity:.4}to{transform:none;opacity:1}}
.drawer-x{position:sticky;top:0;float:right;margin:14px;width:40px;height:40px;border-radius:50%;border:1px solid var(--line);background:var(--paper);color:var(--ink);font-size:1.5rem;line-height:1;cursor:pointer;z-index:2}
.drawer-body{padding:24px 24px 40px}
.drawer-body .guide{box-shadow:none;margin-top:46px}
/* toast */
.toast{position:fixed;left:50%;bottom:calc(24px + env(safe-area-inset-bottom,0px));transform:translate(-50%,calc(100% + 60px));visibility:hidden;background:var(--dark);color:var(--dark-ink);padding:12px 18px;border-radius:100px;font-size:.9rem;z-index:60;transition:transform .35s cubic-bezier(.2,.8,.2,1);box-shadow:0 12px 30px rgba(0,0,0,.3);max-width:calc(100% - 32px)}
.toast.on{transform:translate(-50%,0);visibility:visible}
.toast:empty{display:none}
/* film grain on hero and dark bands */
.hero::after,.builders,.swipe,.convo{position:relative}
.hero::after{content:"";position:absolute;inset:0;z-index:-1;pointer-events:none;opacity:.18;mix-blend-mode:overlay;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E")}
/* hero entrance: slides from a visible state */
@media(prefers-reduced-motion:no-preference){
  .hero h1,.hero .sub,.hero .switch,.hero-cta{animation:rise .9s cubic-bezier(.2,.8,.2,1) both}
  .hero .sub{animation-delay:.08s}.hero .switch{animation-delay:.14s}.hero-cta{animation-delay:.2s}
  @supports (animation-timeline:view()){
    .head,.builder,.hook,.week,.guide,.tier,.idea-col{animation:rise linear both;animation-timeline:view();animation-range:entry 0% entry 40%}
  }
}
@keyframes rise{from{transform:translateY(22px);opacity:.35}to{transform:none;opacity:1}}
/* tiers lift */
.tier{transition:transform .3s cubic-bezier(.2,.8,.2,1),box-shadow .3s}
.tier:hover{transform:translateY(-6px)}
.tile{transition:transform .35s cubic-bezier(.2,.8,.2,1)}
.tile:hover{transform:translateY(-4px) scale(1.02)}
@media(max-width:900px){.post{grid-template-columns:56px minmax(0,1fr);column-gap:14px}.cal-tools{position:static;background:none}.switch-cal{width:100%}}

/* email capture band */
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.capture-band{background:var(--dark);color:var(--dark-ink);padding-block:clamp(48px,7vw,84px)}
.cap-in{display:grid;grid-template-columns:1.1fr 1fr;gap:30px 50px;align-items:center}
.capture-band h2{font-size:clamp(1.9rem,4.4vw,3rem);color:#fff;margin-top:10px}
.capture-band p{color:var(--dark-muted);margin-top:10px}
.cap-row{display:flex;gap:10px;flex-wrap:wrap}
.cap-row input{flex:1 1 220px;min-width:0;font:inherit;font-size:1rem;padding:15px 16px;border-radius:var(--btn-radius,100px);border:1.5px solid var(--dark-line);background:var(--dark-2);color:#fff}
.cap-row input:focus{outline:none;border-color:var(--accent)}
.cap-row .btn{border:0;cursor:pointer}
.cap-msg{min-height:1.4em;font-size:.9rem}
.capture.sent .cap-row{opacity:.6}
@media(max-width:820px){.cap-in{grid-template-columns:1fr}}
.btn.ghost-d{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.post{grid-template-columns:70px 52px 150px minmax(0,1fr) 190px}@media(max-width:900px){.post{grid-template-columns:56px minmax(0,1fr)}}

/* v3 simplified layout */
.stats[hidden]{display:none!important}
.how3{padding-block:clamp(44px,6vw,72px);border-bottom:1px solid var(--line)}
.how3-lead{max-width:60ch;font-size:1.08rem;color:var(--muted)}
.how3-lead b{color:var(--ink)}
.how3-steps{list-style:none;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px;margin-top:26px}
.how3-steps li{display:flex;gap:14px;align-items:flex-start;padding:20px;border:1px solid var(--line);border-radius:var(--radius);background:var(--paper);color:var(--paper-ink)}
.how3-steps li>span{flex:0 0 auto;width:38px;height:38px;border-radius:50%;display:grid;place-items:center;background:var(--accent);color:var(--accent-ink);font-family:var(--f-display);font-weight:800;font-size:1.15rem}
.how3-steps h3{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:1.2rem;line-height:1.1}
.how3-steps p{font-size:.92rem;color:var(--muted);margin-top:4px}
.how3 .pstat{margin-top:22px;display:flex;flex-wrap:wrap;gap:6px 14px;align-items:baseline}
.how3 .pstat b{font-family:var(--f-display);font-size:1.35rem;color:var(--ink)}
.how3 .pstat span{color:var(--muted);font-size:.92rem}
@media(max-width:760px){.how3-steps{grid-template-columns:1fr}}
/* week tabs */
.wk-tabs{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:6px}
.wk-tab{appearance:none;cursor:pointer;font:600 .74rem var(--f-mono);letter-spacing:.08em;text-transform:uppercase;padding:10px 16px;border-radius:var(--btn-radius,100px);border:1.5px solid var(--line);background:var(--paper);color:var(--ink);transition:all .2s}
.wk-tab[aria-selected="true"]{background:var(--accent);border-color:var(--accent);color:var(--accent-ink)}
.week[hidden]{display:none!important}
.week{margin-top:18px}
/* inline how-to */
.p-how{grid-column:1/-1;border-top:1px dashed var(--line);padding-top:10px;margin-top:2px}
.p-how summary{cursor:pointer;list-style:none;font:600 .74rem var(--f-mono);letter-spacing:.06em;text-transform:uppercase;color:var(--accent);display:flex;flex-wrap:wrap;gap:4px 10px;align-items:baseline}
.p-how summary::-webkit-details-marker{display:none}
.p-how summary::before{content:"+";font-size:1rem;line-height:1;width:12px}
.p-how[open] summary::before{content:"\2013"}
.p-how summary span{color:var(--muted);font-weight:400;text-transform:none;letter-spacing:0}
.guide-in{padding:12px 0 4px 22px;display:flex;flex-direction:column;gap:6px;font-size:.92rem}
.guide-in ul{padding-left:18px;display:flex;flex-direction:column;gap:3px}
.guide-in p{color:var(--muted)}
.guide-in .g-lab{font-family:var(--f-mono);font-size:.66rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink);margin-top:6px}
.guide-in .g-tip b{color:var(--ink)}
@media(max-width:900px){.post{grid-template-columns:56px minmax(0,1fr);grid-template-areas:"n tag" "n body" "n act" "how how"}.p-how{grid-area:how}.guide-in{padding-left:0}}
/* toolbox accordions */
.toolbox{border-top:1px solid var(--line)}
.toolbox .head{margin-bottom:24px}
.tb-list{display:flex;flex-direction:column;gap:12px}
.tb{border:1px solid var(--line);border-radius:var(--radius);background:var(--paper);color:var(--paper-ink);overflow:hidden}
.tb summary{cursor:pointer;list-style:none;display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 14px;padding:20px 56px 20px 22px;position:relative}
.tb summary::-webkit-details-marker{display:none}
.tb summary::after{content:"+";position:absolute;right:22px;top:50%;transform:translateY(-50%);font-size:1.6rem;line-height:1;color:var(--accent);transition:transform .25s}
.tb[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.tb-t{font-family:var(--f-display);font-weight:var(--d-weight);font-style:var(--d-style);text-transform:var(--d-case);letter-spacing:var(--d-track);font-size:clamp(1.15rem,2.4vw,1.45rem);line-height:1.1}
.tb-s{font-size:.9rem;color:var(--muted)}
.tb-body{padding:4px 22px 26px;min-width:0}
.tb-body .note{margin-top:0}
.tb-lede{margin:22px 0 14px;color:var(--muted)}
.tb.tb-dark{background:var(--dark);color:var(--dark-ink);border-color:var(--dark-line)}
.tb.tb-dark .tb-s{color:var(--dark-muted)}
.tb.tb-dark .builder:first-of-type{border-top:0}

@media(max-width:600px){.tb summary{padding:16px 48px 16px 16px}.tb-body{padding:2px 16px 20px}}
.tb-darkpanel{margin-top:24px;padding:4px 20px 24px;border-radius:var(--radius);background:var(--dark);color:var(--dark-ink)}
.tb-darkpanel .tb-lede{color:var(--dark-muted)}
.tb.convo .k-lab{margin-top:26px}
.tb.tb-dark summary::after{color:var(--accent-2)}

.post{grid-template-areas:none}.p-how{grid-column:1/-1}
@media(max-width:900px){.post{grid-template-areas:"n tag" "n body" "n act" "how how"}.p-how{grid-area:how}}