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The Content Growth Playbook · Outdoor Brands

Hunters buy from brands they trust.

Exactly what to film each week to earn trust online and turn it into sales. Five posts a week, filmed on your phone.

I run a
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In the field with

No one buys from you until they trust you. We've built nearly 1 billion impressions turning attention into trust, and trust into sales. Here's the simple version.

  1. 1

    Pick your business

    Every post below changes to fit what you sell.

  2. 2

    Film this week's 5

    One sitting, on your phone. Each post shows you how.

  3. 3

    Post one a day

    Monday to Friday. Check it off as you go.

$685 in ads. $82,124 in sales.Backwater Performance Systems, September 2026. 275 orders at $2.49 each. A 120 times return, verified order by order against Shopify.

The season

Four weeks, mapped like a season. Scout, open, grind, close.

These are examples. Swap in your product, your place, and your people. Tap “How to film it” on any post.

I run a
0 of 20 filmed

Week 1 Scouting

Tag1MonExpertise
Example · outdoor gear brand

3 setup mistakes that cost hunters or anglers, and the fix for each.

“Three mistakes I see on every public water setup.”

Example · hunting or fishing apparel brand

3 layering mistakes that leave hunters cold, and the fix for each.

“You're not cold because it's cold. You're layered wrong.”

Example · guide service or outfitter

3 mistakes clients make before a guided trip, and how to avoid them.

“Do these three things before you book any guide.”

How to film it Talk to camera · 20 to 40 sec

What to capture

  • Say the hook as your very first line. No hello, no intro.
  • Make one point, not three.
  • End with a question people can answer in one word.

Setup

Face a window so the light hits your face. Phone at eye level, about an arm's length to 4 feet away, framed chest up. Put your shop or the field behind you, not a blank wall.

Guide's note: Do three takes, each said a little differently. Keep the best one.

Tag2TueAttention
Example · outdoor gear brand

Slow motion of your gear doing its job: the flush, the splash, the hookset.

“No words. Let the shot do it.”

Example · hunting or fishing apparel brand

Slow motion of your gear in the elements: rain beading, wind, a retrieve.

“No words. Watch the water roll off.”

Example · guide service or outfitter

Slow motion of the best moment of a trip: the flush, the take, the net.

“No words. This is why they book.”

How to film it Slow-motion shot · 3 or 4 clips, about 10 sec each

What to capture

  • Turn on slow motion.
  • Film the one moment that looks best: motion, steam, water, spray.

Setup

Shoot in the first or last hour of sunlight. Walk slowly toward the subject or stay still. Get low for a bigger look.

Guide's note: No talking. Let the shot hook them. Text on screen does the rest.

Tag3WedUGC | Testimonial
Example · outdoor gear brand

A customer on camera right after a hunt or trip, gear still wet.

“We asked him one question after the hunt.”

Example · hunting or fishing apparel brand

A customer on camera after a cold hunt: what kept them warm and dry.

“We asked him one question at the truck.”

Example · guide service or outfitter

A client on camera at the end of the trip.

“We asked him one question at the boat ramp.”

How to film it Customer on camera · 15 to 30 sec

What to capture

  • Ask a customer three questions: What were you worried about before? What happened? Would you tell a friend?
  • Grab one 5-second clip of them with your gear.

Setup

Put a customer in good light with your gear behind them. Hold the phone at their eye level, right next to your face, so they look near the lens while they answer you.

Guide's note: Ask, then stay quiet. The best line almost always comes after the pause. Get their OK to post before you film.

Tag4ThuWhy You
Example · outdoor gear brand

Why you started the brand, in 30 seconds.

“I started this because I was tired of problem.”

Example · hunting or fishing apparel brand

Why you started the brand, in 30 seconds.

“We were tired of gear that quit before we did.”

Example · guide service or outfitter

Why you guide, in 30 seconds.

“I've guided this water for number years. Here's why.”

How to film it Tell why you started · 30 to 45 sec, plus b-roll

What to capture

  • Answer three prompts on camera: why you started, what you refuse to cut corners on, and who you do it for.
  • Then grab 5 clips of your hands doing the work, 3 to 5 seconds each.

Setup

Sit or stand inside your shop or the field. Phone propped about 4 feet away at eye level. Look just past the lens, like you're talking to a friend next to the camera.

Guide's note: Talk about the customer more than yourself. The story is about why they can trust you.

Tag5FriThe Offer
Example · outdoor gear brand

Your best seller, the price, and why to buy before the season.

“If you buy one thing before opening day, make it this.”

Example · hunting or fishing apparel brand

Your best seller, the price, and why to buy before the season.

“If you buy one jacket this year, make it this.”

Example · guide service or outfitter

Open dates, the price, and why to book now.

“We have three dates left this season.”

How to film it The offer · 15 to 25 sec, plus 3 clips

What to capture

  • Say what it is, who it's for, the deadline, and exactly how to get it.
  • Grab 3 short clips of your gear to cut over your voice.

Setup

Talk-to-camera setup with your gear in the frame beside you.

Guide's note: Say the deadline twice. Tell them the exact next step: call, click, or come in.

Week 2 Opening Day

Tag6MonExpertise
Example · outdoor gear brand

Answer the number one question customers DM you.

“You ask us this every week, so here's the answer.”

Example · hunting or fishing apparel brand

Answer the top DM: sizing, layering, or waterproof rating.

“Everyone asks about sizing. Here's the answer.”

Example · guide service or outfitter

Answer the top question clients ask before booking.

“Everyone asks this before they book.”

How to film it Talk to camera · 20 to 40 sec

What to capture

  • Say the hook as your very first line. No hello, no intro.
  • Make one point, not three.
  • End with a question people can answer in one word.

Setup

Face a window so the light hits your face. Phone at eye level, about an arm's length to 4 feet away, framed chest up. Put your shop or the field behind you, not a blank wall.

Guide's note: Do three takes, each said a little differently. Keep the best one.

Tag7TueAttention
Example · outdoor gear brand

Torture test: drop it, drag it, freeze it, and film every step.

“We tried to break it so you don't have to.”

Example · hunting or fishing apparel brand

Field test: soak it, drag it through brush, freeze it, and film every step.

“We tried to ruin it so you don't have to.”

Example · guide service or outfitter

Show the prep: brushing blinds, rigging rods, setting the spread, step by step.

“What happens before you get here.”

How to film it Step by step · 5 or 6 clips, 3 to 5 sec each

What to capture

  • One clip per step, in order.
  • Stay close on hands and tools.
  • Finish on the result.

Setup

Start over the shoulder, then move in close. Keep the phone still or move it slowly in one direction.

Guide's note: If a step takes a long time, film the start and the end. The edit fills the gap.

Tag8WedUGC | Testimonial
Example · outdoor gear brand

Repost a customer's field clip or photo, with their permission.

“Look what showed up in our inbox.”

Example · hunting or fishing apparel brand

Repost a customer's field photo in your gear, with permission.

“Look what showed up in our inbox.”

Example · guide service or outfitter

Repost a client's photo or clip from their trip, with permission.

“Look what a client sent us.”

How to film it Repost a customer clip · Whatever they sent, trimmed to 15 sec

What to capture

  • Ask the customer in writing if you can share their clip or photo.
  • Save the original file, not a screenshot.
  • Record one line of voiceover or add one line of text on top saying why it matters.

Setup

No filming needed. Their footage is the proof. Your job is the one line that frames it.

Guide's note: Always tag and thank them. Customers who get featured send more.

Tag9ThuUGC | Testimonial
Example · outdoor gear brand

Read a 5-star review out loud and react.

“This review is why we do this.”

Example · hunting or fishing apparel brand

Read a 5-star review out loud and react.

“This review is why we do this.”

Example · guide service or outfitter

Read a 5-star review out loud and react.

“This review is why we do this.”

How to film it Read a review out loud · 15 to 25 sec

What to capture

  • Screen record the review on your phone.
  • Film yourself reading it out loud and saying what it meant to you in one sentence.

Setup

Same setup as Talk to camera: window light, eye level, chest up, your shop or the field behind you.

Guide's note: Pick a review that names a specific worry and how you fixed it. Those build the most trust.

Tag10FriThe Offer
Example · outdoor gear brand

Walk through everything in the box or the bundle.

“Here's exactly what you get.”

Example · hunting or fishing apparel brand

Close-up walk-through of one piece: zippers, pockets, seams, fabric.

“Every detail you can't see in a photo.”

Example · guide service or outfitter

Walk through exactly what a trip includes: lodging, meals, gear, license help.

“Here's exactly what you get.”

How to film it Close-up walk-through · 6 to 8 clips, 3 to 5 sec each

What to capture

  • One wide shot of your gear.
  • One medium shot.
  • Three or four close details: texture, logo, the feature people ask about.
  • One clip of it in use.

Setup

Light coming from the side, not straight on. Move the phone slowly or keep it still.

Guide's note: Wipe your lens first. A smudge makes everything look cheap.

Week 3 Mid-Season

Tag11MonExpertise
Example · outdoor gear brand

Bust a myth people believe about your gear category.

“This one myth is costing you money.”

Example · hunting or fishing apparel brand

Bust a myth about cold-weather or waterproof gear.

“Cotton kills. Here's what to wear instead.”

Example · guide service or outfitter

Bust a myth about guided hunts or trips.

“This myth keeps people from booking a guide.”

How to film it Talk to camera · 20 to 40 sec

What to capture

  • Say the hook as your very first line. No hello, no intro.
  • Make one point, not three.
  • End with a question people can answer in one word.

Setup

Face a window so the light hits your face. Phone at eye level, about an arm's length to 4 feet away, framed chest up. Put your shop or the field behind you, not a blank wall.

Guide's note: Do three takes, each said a little differently. Keep the best one.

Tag12TueAttention
Example · outdoor gear brand

A day in the field or on the water, 10 quick clips start to finish.

“4:30 a.m. to limit. One day with us.”

Example · hunting or fishing apparel brand

A day in the field wearing the full kit, start to finish.

“4 a.m. to last light. Full kit.”

Example · guide service or outfitter

A full day on a trip, 10 quick clips start to finish.

“4:30 a.m. to the cleaning table.”

How to film it A day, start to finish · 8 to 10 clips, 2 to 3 sec each

What to capture

  • One clip at open, one at close, and six to eight moments in between.
  • Mix your hands, the team, and a customer.

Setup

Mostly from your own point of view, phone at chest height. Prop the phone for two or three wide shots so you're in some of it.

Guide's note: Short clips are the whole trick. Two seconds each keeps it moving.

Tag13WedUGC | Testimonial
Example · outdoor gear brand

A customer films their first time using your product.

“His first time running it.”

Example · hunting or fishing apparel brand

A customer films their first hunt in your gear.

“His first morning in it.”

Example · guide service or outfitter

A first-time client films their first hunt or catch.

“His first limit.”

How to film it First use, on their phone · 20 to 30 sec

What to capture

  • Ask a customer to film their first time using your gear.
  • Ask them to say out loud what they notice.

Setup

Their phone, their angle. Handheld and casual is the point. Just ask them to film vertical.

Guide's note: Send them a two-line text with exactly what to film. Clear asks get usable footage.

Tag14ThuWhy You
Example · outdoor gear brand

Meet the people who build, pack, and ship your orders.

“The crew behind every order.”

Example · hunting or fishing apparel brand

Meet the people who design, test, and ship it.

“The crew behind every order.”

Example · guide service or outfitter

Meet the guides, the cook, and the dogs.

“The crew you'll spend the day with.”

How to film it Meet the team · 5 to 8 sec per person

What to capture

  • Each person says their name, their job, and one thing they love about it.

Setup

Same spot, same framing, same light for every person, so the edit cuts cleanly from one face to the next.

Guide's note: Film the quiet ones last, after they've watched everyone else do it.

Tag15FriThe Offer
Example · outdoor gear brand

Answer the top objection (price, durability, shipping), then invite them to buy.

“Is it worth the money? Here's the honest answer.”

Example · hunting or fishing apparel brand

Answer the top objection (price, durability, fit), then invite them to buy.

“Is it worth the money? Honest answer.”

Example · guide service or outfitter

Answer the top objection (price, success rate, what if we see nothing), then invite them to book.

“What if we don't get anything? Honest answer.”

How to film it The offer · 15 to 25 sec, plus 3 clips

What to capture

  • Say what it is, who it's for, the deadline, and exactly how to get it.
  • Grab 3 short clips of your gear to cut over your voice.

Setup

Talk-to-camera setup with your gear in the frame beside you.

Guide's note: Say the deadline twice. Tell them the exact next step: call, click, or come in.

Week 4 Late Season

Tag16MonExpertise
Example · outdoor gear brand

How the product is built or tested, step by step.

“How it's built, from start to finish.”

Example · hunting or fishing apparel brand

How a piece gets designed and field-tested, step by step.

“From prototype to the field.”

Example · guide service or outfitter

How you scout a spot before the season, step by step.

“How we pick where you'll sit.”

How to film it Step by step · 5 or 6 clips, 3 to 5 sec each

What to capture

  • One clip per step, in order.
  • Stay close on hands and tools.
  • Finish on the result.

Setup

Start over the shoulder, then move in close. Keep the phone still or move it slowly in one direction.

Guide's note: If a step takes a long time, film the start and the end. The edit fills the gap.

Tag17TueAttention
Example · outdoor gear brand

A bold opinion about your category that makes people stop.

“Unpopular opinion: your take.”

Example · hunting or fishing apparel brand

A bold opinion about hunting or fishing apparel.

“Unpopular opinion: your take.”

Example · guide service or outfitter

A bold opinion about hunting or fishing that starts a debate.

“Unpopular opinion: your take.”

How to film it Bold opinion · 8 to 15 sec

What to capture

  • Say the opinion in one sentence.
  • Give one reason why.
  • Ask if they agree.

Setup

Tighter than Talk to camera, shoulders up. Window light, eye level.

Guide's note: Bold, not mean. Disagree with an idea, never a person.

Tag18WedUGC | Testimonial
Example · outdoor gear brand

Before and after: same spot, without and with your product.

“Same water. Same morning. One change.”

Example · hunting or fishing apparel brand

Same hunter, same morning: cheap gear vs yours, three hours in.

“Three hours in the cold. One change.”

Example · guide service or outfitter

Before and after: the empty field at dark, the full strap by mid-morning.

“5 a.m. vs 10 a.m.”

How to film it Before and after · Two clips, 3 to 5 sec each

What to capture

  • Film the before.
  • Film the after from the exact same spot with the exact same framing.

Setup

Mark the spot with tape or a rock so you stand in the same place for both. Same height, same angle, same zoom.

Guide's note: Always film the before first. You can't go back for it.

Tag19ThuUGC | Testimonial
Example · outdoor gear brand

Screenshot a customer text or DM and add a voiceover.

“This text made our week.”

Example · hunting or fishing apparel brand

Screenshot a customer text or DM and add a voiceover.

“This message made our week.”

Example · guide service or outfitter

Screenshot a client's thank-you text and add a voiceover.

“This text made our week.”

How to film it Customer text or DM · 10 to 15 sec

What to capture

  • Screenshot the text or DM. Cover the customer's name and photo.
  • Record a short voiceover: who sent it and why it matters.

Setup

No camera needed. Record the voiceover close to the phone in a quiet room.

Guide's note: Short and real beats long and polished. Let the message do the work.

Tag20FriThe Offer
Example · outdoor gear brand

Recap the month's best clip and make the offer again.

“In case you missed it.”

Example · hunting or fishing apparel brand

Recap the month's best clip and make the offer again.

“In case you missed it.”

Example · guide service or outfitter

Recap the season's best clip and open next year's dates.

“Next season's dates are open.”

How to film it The offer · 15 to 25 sec, plus 3 clips

What to capture

  • Say what it is, who it's for, the deadline, and exactly how to get it.
  • Grab 3 short clips of your gear to cut over your voice.

Setup

Talk-to-camera setup with your gear in the frame beside you.

Guide's note: Say the deadline twice. Tell them the exact next step: call, click, or come in.

Take it with you

Get the playbook and this week's shoot list by email.

Free. We send the full playbook plus your week 1 shoot list: five things to film, with the hook for each.

The toolbox

Need more? Open what you need.

The 5 trust buildersWhat each post type does, with example clips

Example clips, for reference only. Our team produced these so you can see each type. You film your own version on your phone.

01

Why You

Who you are, and why you exist

The people and the obsession behind the brand. Why you build it, and what you refuse to cut corners on. Outdoor buyers stay loyal to brands that actually live it.

Builds: Trust in you
Example
Example
02

UGC | Testimonial

Customers saying it for you

Real customers, real hunts, real results. Field footage from a buyer does more than any spec sheet.

Builds: Trust in the result
Example
Example
03

Expertise

Teach it, and they trust you to do it

Teach the setup, the spread, the rigging. Become the brand they learn from, and they buy from you when it's time.

Builds: Trust in your skill
Example
Example
04

The Offer

Ask for the sale, clearly

The gear, the price, and the reason to buy now. Lands best right before and during the season.

Builds: Sales
Example
Example
05

Attention

Stop the scroll so trust gets built

The moments that stop a thumb: the flush, the hookset, the motor ripping through mud. Earns the room for the other four.

Builds: New eyes to sell to
Example
Example
Hooks that stop the scroll5 hook types and 20 ready-to-use lines
1

The Pattern Interrupt

Bold, contrarian, unexpected

A confident claim that cuts against what people assume makes the brain stop and check.

  • Example · outdoor gear brandMore decoys won't fix your spread.
  • Example · outdoor gear brandStop buying gear for the photo. Buy it for season five.
  • Example · hunting or fishing apparel brandYou're not cold because it's cold. You're layered wrong.
  • Example · hunting or fishing apparel brandStop paying for camo you can't sit in for 4 hours.
  • Example · guide service or outfitterMost guides won't tell you this before you book.
  • Example · guide service or outfitterA cheap guided hunt is the most expensive one you'll ever take.
2

The Direct Callout

Speak to one specific person

Name the exact buyer or moment and your post feels handpicked, not broadcast.

  • Example · outdoor gear brandIf you hunt public water, watch this before opening day.
  • Example · outdoor gear brandAnglers who fish skinny water, this one's for you.
  • Example · hunting or fishing apparel brandLate-season hunters, this one's for you.
  • Example · hunting or fishing apparel brandIf you hunt in the rain, watch this before you buy another jacket.
  • Example · guide service or outfitterFirst-time duck hunters, watch this before you book anything.
  • Example · guide service or outfitterIf you've never fished this river, this one's for you.
3

The Curiosity Gap

Open a loop they have to close

Tease an outcome without giving it away, and they stay to find out.

  • Example · outdoor gear brandThe reason birds flare off your spread at 40 yards.
  • Example · outdoor gear brandWe tested this for a full season before we'd sell it.
  • Example · hunting or fishing apparel brandThe one layer most hunters skip.
  • Example · hunting or fishing apparel brandWhy our waders outlast the expensive ones.
  • Example · guide service or outfitterThe spot we only take repeat clients to.
  • Example · guide service or outfitterWhy our clients book next year before they leave.
4

The Proof / Result

Lead with the outcome

Open with a real result and people want the how. The fastest hook for trust.

  • Example · outdoor gear brand$685 in ads. $82,124 in sales. Here's what we posted.
  • Example · outdoor gear brandThis is what five seasons of abuse looks like.
  • Example · hunting or fishing apparel brandSame hunter, same morning. Three hours in, one of them was shaking.
  • Example · hunting or fishing apparel brandFive seasons in the same jacket. Here's what it looks like now.
  • Example · guide service or outfitterDay one: never shot a duck. Day two: limited out.
  • Example · guide service or outfitterThey booked once. This is their fifth season with us.
5

The Problem & Agitate

Name the pain they feel

Say the problem, twist it just enough that they nod, then show the relief.

  • Example · outdoor gear brandBurned another morning watching birds work someone else's spread?
  • Example · outdoor gear brandYour motor quits in the thick stuff right when it matters.
  • Example · hunting or fishing apparel brandFreezing by 8 a.m. every hunt?
  • Example · hunting or fishing apparel brandTired of gear that leaks by the second season?
  • Example · guide service or outfitterSpent a weekend in a blind and never saw a bird?
  • Example · guide service or outfitterPaid for a guide who spent the morning on his phone?

20 more, written for outdoor brands. Swap in your details where you see the highlighted words.

The Pattern Interrupt

Bold, contrarian, unexpected

  • Stop buying gear for looks. Buy it for season five.
  • Common setup is costing you birds. Do this instead.
  • Everyone says you need popular gear. You don't.
  • The cheapest piece in your truck matters more than the most expensive one.

The Direct Callout

Speak to one specific person

  • Duck hunters / anglers in your state, this one's for you.
  • If you hunt public land / timber / big water, watch this before opening day.
  • First season with a product? Don't make this mistake.
  • Guides: here's what we'd want you to know before the season.

The Curiosity Gap

Open a loop they have to close

  • The one change that made our product what it is.
  • Why birds / fish flare / spook right when you think you've got them.
  • Nobody talks about what happens to gear after season three.
  • We tested this for a full season before we'd sell it.

The Proof / Result

Lead with the outcome

  • Number seasons on the same product. Here's what it looks like now.
  • From problem to result in one morning.
  • What our customers sent us from opening weekend.
  • Same water, same morning. The only difference was product.

The Problem & Agitate

Name the pain they feel

  • Tired of gear that breaks before the season ends?
  • Spent all morning watching birds land somewhere else?
  • If your product fails you in the cold, it's not you. It's the build.
  • The real reason your setup isn't working.
30 more things to postSorted by trust builder

Why You

  1. Why you started the brand
  2. The hunt or trip that inspired your first product
  3. What you refuse to cut corners on
  4. Your home water or home field
  5. A founder message before opening day
  6. The milestone you're proudest of

UGC | Testimonial

  1. A customer's field clip, reposted
  2. Your gear after five seasons of abuse
  3. First-hunt reaction with your product
  4. A guide who runs your gear every day
  5. A customer text or DM with voiceover
  6. Opening-weekend photo roundup

Expertise

  1. Your setup or rig, step by step
  2. 3 mistakes people make on opening day
  3. How to pick the right model for their water
  4. Gear care after the season
  5. A myth you want to bust
  6. Your pre-season checklist

The Offer

  1. Pre-season sale with a deadline
  2. A bundle, explained simply
  3. Close-up product demo
  4. Answer the top objection
  5. Restock or new drop announcement
  6. Gift guide for the hunter in their life

Attention

  1. Slow-motion flush or hookset
  2. A torture test
  3. A funny moment from the blind or the boat
  4. Sunrise on the water
  5. Trending audio with your field footage
  6. A 'did you know' about your gear
Shoot it on just your phone8 quick tips that make it look intentional
  1. 1
    Shoot vertical

    9:16, full screen. Lock it before you hit record.

  2. 2
    Face the light

    Light in front of you, never behind. Free, and it changes everything.

  3. 3
    Get close for audio

    Phone within arm's reach, or a $20 clip mic. Bad sound loses people faster than bad video.

  4. 4
    Clean the background

    One tidy, on-brand spot. Clutter reads as amateur, and amateur reads as risky.

  5. 5
    Steady the shot

    Lean it, prop it, or use a cheap tripod. Shaky footage feels rushed.

  6. 6
    Three takes, every line

    Say it three ways and keep the best one.

  7. 7
    Always grab b-roll

    Five seconds of everything you do. It covers cuts and makes edits look pro.

  8. 8
    Three shirts, one sitting

    Swap tops a few times and one 4-hour shoot becomes a month of different days.

Turn comments into sales5 moves plus conversation starters
  • Ask one clear question

    End every post with one easy question. One, not three.

  • Give them two options

    'This or that?' is the easiest comment in the world to leave.

  • Invite them to post theirs

    'Drop yours below.' Now it's a thread, not a broadcast.

  • Use a keyword

    'Comment LIST and we'll send it.' That moves them into your DMs, where sales happen.

  • Reply within the hour

    The first 60 minutes decide your reach. Answer every comment, fast.

Steal these conversation starters

  • Which setup would you run, A or B?
  • What's the one piece of gear you'd never go without? Drop it below.
  • Post your best opening-day photo in the comments.
  • Unpopular opinion: your take. Agree?
  • Comment LIST and we'll send you our pre-season checklist.
  • What should we test next? Tell us below.
Your posting mixFive a week, 20 a month
UGC | Testimonial6
Expertise4
The Offer4
Attention4
Why You2

The 4-to-1 rule

Earn the right to sell.

4 trust posts for every ask. When you do ask, people are already leaning in.

The 4-hour batch

A month of content, one shoot.

Block 4 hours, bring three shirts, swap a few times. It looks like a month of different days.

What clients say

Don't take our word for it.

Glade Harris running a Backwater mud motor
+20% sales
“Since Dunnrite Productions started handling our content about a year and a half ago, our overall sales have increased by roughly 20%. Our video views, engagement, and customer interactions have increased several hundred percent. They don't just show up with a camera, they take the time to understand your business, figure out what resonates with your audience, and consistently produce content that gets results.”
Glade HarrisOwner, Backwater Performance Systems
“Bradley has played a major role in helping Excel Boats build brand recognition and strengthen our communication with customers. He does more than simply promote our products. He creates conversations around the brand and helps customers understand the quality, performance, and purpose behind our boats.”
Carson SinclairDirector of Sales & Marketing, Excel Boats
“His content has played a major role in helping us grow Byrd Gang. The photo and video assets he's created have consistently performed well in our paid advertising and have given us the volume and quality of creative we've needed to scale our ad spend.”
Byrd GangApparel brand, 2 years with Dunnrite

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  • Hooks and captions, ready to copy
  • A weekly film list with simple tips
  • PDF now, plus a copy in your inbox

Gear up

You film it. We make it sell.

An agency at the click of a button. No big team, no strategy meetings. Your calendar, your shot list, and your finished content, all in one place.

Tier 1

Plan & Edit$750/mo

Billed monthly. Money-back guarantee: not happy with your first month, get a full refund.

  • Your content calendar, built for you
  • Weekly shot list: exactly what to film
  • Upload from your phone
  • We edit it into finished posts and ads
  • You post it. No calls, no meetings

Tier 2 · Most popular

Plan, Edit & Post$1,500/mo

3-month minimum. We build your strategy, calendar, and account setup up front.

  • Everything in Plan & Edit
  • Captions written for you
  • We schedule and post to your accounts
  • You film. You never touch the posting

Tier 3

Plan, Edit, Post & Ads$3,000/mo

3-month minimum. We build your strategy, calendar, ad accounts, and campaigns up front.

  • Everything in Plan, Edit & Post
  • We run your ads
  • Content built to sell product or bring in leads
  • Your full in-house agency

Need a crew? Full production days are available for brands that want cinema-level content.

See how hand-off works → Book a call before the season

Dunnrite Productions · bradley@dunnriteproductions.com

Want it written for your brand?Dunnrite Productions$14.99 plan