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Results

Receipts, not promises.

Every number here is checked against real orders. When we have a client's permission and the data to back it, it goes on this page.

Backwater Performance Systems · September 2026

One month of ads. Verified.

Mud motors, props, boat blinds, and the gear that goes with them. Their content, our ads, every sale matched against their Shopify orders with refunds excluded.

Revenue credited to the ads$82,124on $685.67 of ad spend
  • 120×return on ad spend
  • 275orders
  • $2.49cost per order
  • 4×faster mitt sales after launch

Meta attribution: 7-day click, 1-day view, matched order by order against Shopify. 265 of 268 Meta-reported purchases matched a real order. Results like these depend on the product, the offer, and the season. Ad spend is paid separately.

What made it work

  1. Content that built trust firstReal gear, real water, real customers, posted consistently before the ads ever ran.
  2. Ads built from that contentThe posts people already trusted became the ads, pointed at products people already wanted.
  3. Checked against real ordersWe measure sales, not likes. Every claimed purchase was matched to a real order.
Backwater Performance September 2026 ad reportOpen the full report

Content from the account

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Clients

In their own words.

Glade Harris running a Backwater mud motor
+20% sales
“Since Dunnrite Productions started handling our content about a year and a half ago, our overall sales have increased by roughly 20%. Our video views, engagement, and customer interactions have increased several hundred percent. They don't just show up with a camera, they take the time to understand your business, figure out what resonates with your audience, and consistently produce content that gets results.”
Glade HarrisOwner, Backwater Performance Systems
“Bradley has played a major role in helping Excel Boats build brand recognition and strengthen our communication with customers. He does more than simply promote our products. He creates conversations around the brand and helps customers understand the quality, performance, and purpose behind our boats.”
Carson SinclairDirector of Sales & Marketing, Excel Boats
“His content has played a major role in helping us grow Byrd Gang. The photo and video assets he's created have consistently performed well in our paid advertising and have given us the volume and quality of creative we've needed to scale our ad spend.”
Byrd GangApparel brand, 2 years with Dunnrite

Brands we build content for

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